It’s no secret that paid social advertising has gotten extremely challenging recently. Many businesses think paid ads are the answer to their problems, only to find without the proper testing process in place, they’re burning through cash faster than you can say ‘This isn’t working’.

When used correctly, paid social advertising can be an effective way to get your message in front of a large audience quickly, and the key to turning those eyeballs into results is all in the testing and experimentation.

Most people think that 'a website's just a website, right?' The answer is, in fact, no. There's a lot of strategy involved in creating a website. Here are Kim Scotland’s 5 top tips on how to create a website that sells.

Giving it your all but seeing limited business growth? We’ve all been there. Every small business owner at some point or another has felt like they’re giving everything they’ve got, only to not see the results they wanted for their business.

There are three things your small business marketing needs to do in order to influence the behaviour of your target audience. When something is out of whack with your marketing, it’s very easy as a small business owner to believe that nothing is working.

Need support with your small business marketing? Working with a marketing expert can really help you gain clarity on your marketing strategy. But if you can’t afford to hire someone on retainer, how can you benefit from their expertise?