Growth Marketing Toolkit
Stop hustling for sales and supercharge your growth 🚀
Take the guesswork out of online business growth
If you want to…
🌱 Increase your revenue without investing more time or money than you need to
🌱 Grow your business using proven strategies from high growth startups
🌱 Challenge yourself and become more commercially minded
The Growth Marketing Toolkit can help
Growth marketing is for you if:
✅ You have an established business but want to set up or improve your marketing funnel
✅ You know where you want to get to but not how your marketing will get you there
✅ You want to try new marketing channels, or move from organic to paid growth
✅ You want to increase the number of sales coming from your existing audience
This 6 month program guides you through growth marketing strategies used by some of the world’s fastest growing startups and tells you exactly how you can get results.
Limited spaces available
What you’ll get from the toolkit
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Identify opportunities
You'll audit your existing marketing activity to figure out what’s working well, and what’s not - and where your biggest opportunity areas are
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Increase sales
Build a solid growth plan, tailored to your goals and resources to counter the current growth challenge you’re facing
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Run more profitably
You'll learn a whole new way of thinking about your return on investment to run your business more profitably
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Plus the systems & processes to do it all
Templates, frameworks and guides to help you crack on with what needs to be done, quickly and easily
What people are saying…
“Laura helps me focus on what’s most important to making sales in my business. She has a wealth of marketing knowledge to draw on. Since we start working together she’s helped reduce the cost of my ads by 70% and helped me get consistent in my organic marketing”
— Andrew, Body Ark Coaching
“Working with Laura over the last few months has helped me get clear on my audience, strengthen my brand and given me more confidence as a business owner. Since we started working together my audience has grown by 10% and my social engagement has gone through the roof!”
— Lauren, Lauren Ford Jewellery
What’s included in the toolkit
✨ The same approach to growth marketing theory, planning frameworks and important commercial metrics used by fast growing start-ups
✨ Exercises to help you apply your newfound growth marketing knowledge directly to your business, plus tips for putting growth principles at the heart of everything you do
✨ Templates and frameworks to help you crack on with your marketing & test new tactics with confidence
✨ Extra resources including how to build a business your customers love, figure out your ‘levers’ for growth and measure your return on investment
✨Direct access to me – a growth marketer who’s been in the biz for 6 years and has helped UK start ups increase their revenue with these testing practices. You’ll get tailored support to ensure you see the same results in your business
Hi, I’m Laura
I’m passionate about helping business owners scale & grow through growth marketing.
I’m a growth marketing specialist who’s worked at some of the UK’s most loved brands. I started my career in small businesses, and want to share the knowledge I’ve gained from the high growth companies I’ve worked in with them.
I don’t believe the commercial thinking or growth marketing strategies I’ve been using over the past 6 years should be reserved solely for the well-funded start-ups who typically use them.
That’s why I created the Growth Marketing Toolkit.
The programme structure:
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What is growth marketing?
Growth mindset
Goal setting
Let’s talk about your business
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How branding is storytelling
The power of messaging
Focusing on the customer
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How to create a solid marketing plan
The buying cycle
The marketing funnel
Your marketing funnel
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How people make purchase decisions
The science behind purchase decisions
Applying this to your marketing
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What is opportunity mapping?
Creating your opportunity map
Discovery & research methods
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The basics of testing
Types of experiments
Measurement & best practices
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The commercial drivers of growth marketing
Get your data in order
Measuring success
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Creating a data driven testing culture
The rhythm of a strong testing program
Creating your own growth marketing strategy
Marketing channels 101: Websites, SEO and search advertising, Content marketing, Email marketing, Social media (Paid and organic), Events, PR, Offline marketing
The Growth Marketing Toolkit includes:
✨ Growth marketing strategy - (worth £7,000)
✨ 8 billable hours with a growth marketing expert plus weekly Q&A drop ins - (worth £1,200)
✨ How to put growth at the heart of your business decisions - (worth £75)
✨ Processes to build a business your customers will love - (worth £75)
✨ Opportunity mapping framework & marketing templates - (worth £50)
Total mentorship value £8,400
The investment
Your investment:
6 monthly instalments of £315
or pay in full for £1,895
FAQs
Who is the Toolkit for?
This course is for established business owners (2 years +) who are feeling like they need to run their business differently. It’s for people who have a marketing funnel that needs improving, or a clear goal in mind but need a clear path to success
How long will it take?
The toolkit has been designed for busy people, so the video content split into bitesized chunks and can be watched at your own pace. You should allow a couple of hours a week to get through the videos.
Why growth marketing?
Growth marketing as a discipline is just a really data driven way to approach marketing strategy. It relies on strong growth mindset from the businesses following it, understanding that failures are opportunities to learn so you can get a bigger win next time.
Growth marketing requires meticulous tracking and lots of data to understand what your customers what, what they don’t want and what’s winning them over.
By focusing on what the data is saying, rather than your gut, you can ensure your business is responding to your customers needs, and by serving them better you’ll naturally get more, stickier customers.
Do I need a marketing budget?
Not at all. There’s all kinds of growth tactics that can be applied to organic marketing channels, you’ve just got to be prepared for slower results and to be consistent with your shiny new growth plan over a longer period of time.