Want to understand if your marketing is working?
Mastering measurement is an on demand online workshop for small business owners who want to figure out where their sales are coming from, know if their marketing is working and grow their business more easily.
Find out where your sales are coming from
Mastering Measurement is an on demand workshop that will help you understand:
📏 Which part of your marketing is making you sales
📏 The numbers that will make a difference to your business
📏 If your marketing is helping you get towards your goals or not
What’s included?
Mastering measurement helps you understand how your marketing channels work together to sell you products or services and enables you to untangle where your sales are coming from.
The course includes:
✨ Over two hours of on demand video content designed to give you the knowledge, theory and tools to understand what to measure with your marketing activity, how measure it and how to interpret your results
✨ Three worksheets to help you apply your newfound marketing knowledge directly to your own business, plus cheat sheets to refer back to
✨ A guide to all the different ways you can measure your marketing activity, plus where you can find all these numbers
✨ Extra resources including how to take what you learn straight back into the day to day of your business, plus you’ll finish the course with a report that works for you and your current business goals
All this for just £75
The workshop covers:
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Introduction to mastering measurement
The basics of measurement
The marketing theory
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Important numbers
More numbers
Deciding what to measure
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Using the reporting tools
Tracking your marketing activity
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The foundations of report building
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Setting yourself up for reporting success
Making decisions based on your reporting
Your next steps
What people are saying about my workshops…
“Laura helps me focus on what’s most important to making sales in my business. She has a wealth of marketing knowledge to draw on and since we start working together she’s helped reduce the cost of my ads by 70% and helped me get consistent in my organic marketing”
— Andi, Body Ark Coaching
“I worked with Laura earlier this year because I wanted to build a product business. I was pretty much starting from scratch on the engagement marketing front but I think the results are starting to speak for themselves.
I’ve got hundreds of new followers and seen a huge spike in engagement, with two viral posts (one of the main focuses from our session)”